About Us

Surf Glam was created by Chris Bell - an avid beach lover + style obsessed + mother of three who had the dream to fuze her love of comfortable, high quality, fashion-forward clothing with surf-inspired designs that reflect the Southern California lifestyle.

This apparel line was designed for any woman that wants to look California casual, feel good in her clothing, and to showcase "Your Inner Merbabe™". 

Another key component in creating this line was implementing a way to help protect what has been our sole inspiration...the ocean. To help preserve the coastline for our children and grandchildren to enjoy, we proudly support the Surfrider FoundationThe Seahorse Trust and are expanding to add more credible non-profits. As a company we will donate a portion of sales to these non-profits that do outstanding work to help protect the coast and the marine life that inhabit it.


Chris' background before Surf Glam was in fashion pr/marketing and jewelry design in Los Angeles.